Another e-juice label project, these juices all had alcoholic beverages as their main flavor profile, so we developed the label Late Night and I created labels in a bright style that could be seen in the club and festival scene. I kept the text and supporting elements very simple for maximum readability and eye appeal. Illustrations of the main flavor elements were used in place of a description in order to keep the amount of text down to a minimum. It was also key to make each label in a very similar way, yet with very different colors. This created a family design language for the brand, while simultaneously differentiating the individual products.