In this project, I created a set of labels for a brand of vaporizer e-juice, Pressed. The juices’ flavors were all very fruity and involved berries, so I created backgrounds rich with vibrant colors relevant to each juice’s flavor ingredients. Transparent squares in the labels’ primary color were used as backdrops for the brand and flavor names, and positioned dead center. The flavors’ profiles were clearly spelled out below those squares, and the nicotine strength was placed on the side in large, easy-to-distinguish text. All in all, these are some of my favorite graphics that I’ve produced.

Pressed - Banana Creme
Banana Creme
Pressed - Berry Blast
Berry Blast
Pressed - Pear Sauce
Pear Sauce

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